Member Blog: Mark Jenkins, Genesis Home Improvement
For Mark Jenkins – co-owner of Genesis Home Improvement, LLC with his wife, Kim – his career started early.
“My dad owned a roofing company, and when we turned 12, we worked every summer,” Mark related. “And I kind of stayed into it. I worked for others, and it just got time to do my own thing.”
So he and Kim opened the company in April. Business has been good.
“We do garages, additions, basement remodels, garage doors,” he said. “Right now, I’m swamped with decks. Everybody wants to be out on their decks. And we do termite damage work.”
That kind of work can be perplexing.
“One recent job, the termites had eaten some of the drywall,” Mark said. “The customer had a hole in the siding about the size of a straw, and it was enough to keep letting water come in. You couldn’t see it from the outside, and I didn’t find it until I pulled the drywall off.”
For homeowners concerned about termites, Jenkins has a warning.
“The worse thing is where people get mulch from the landfills – old Christmas trees and pallets that they’ve put through a chipper,” he stated. “That’s the worst mulch to put near your house because it isn’t treated. As soon as that gets wet, that draws termites right to it, and if you have it in your flower beds, you’re just asking for them to come up and eat your house apart.”
Careful service
Jenkins said that he has gotten a lot of business by concentrating on customer service from the beginning.
“I don’t sell something to somebody that I don’t use myself,” he said. “It’s not a money factor for me. I enjoy working with people, and if I can save them money, I’ll do it. I don’t go out and sell them something that they don’t need.”
“We believe in being honest with people, standing behind what you say you’re going to do,” added Kim Jenkins.
How can he save homeowners money?
“I do a lot of jobs where people have helmet guards on their gutters, and I use the cheap Home Depot stuff because a lot of times in the winter, if ice dams up in the gutter, it will start backing up under the shingles, and first thing you do is go with a claw hammer and dig a trench, and there goes your $2,000 Helmet Guard,” he explained. “If you’ve got the stuff from Home Depot, and it works just as well, then you can go back and buy some more, and you might have lost $400.”
He said that he is prepared to give an estimate for any project.
“No matter how small the job is, I’ll look at it.”
He gave a recent example.
“One guy had water damage in the amount of $30,000. The insurance company was going to give them $20,000. I met the adjuster on the job, showed what the damage really was, and he got the additional $10,000. Then he gave me more work … about $40,000 more on top of the insurance. And now I’m out there, and I’m going to be doing $50,000 more work on his deck.”
Jenkins said that his company handles almost every aspect of the home repair business.
“Roofs, siding, gutters, windows, drywall, hardwood floors, bathroom remodels, decks … pretty much everything,” he explained. “You can’t just specialize in just one thing anymore. To stay busy you’ve got to be able to do a lot of different things.”
If his business is hired to do a project, he is the point man.
“Mark manages the entire project,” Kim said. “If you’re having a lot done, you have one point of contact. You’re not dealing with a lot of different individuals, which can get frustrating.”
He is willing to travel pretty far afield to do a project, but Mark said that there’s no place like home.
“I’m certified to pull permits on everything, even commercial projects,” he said. “I love to stay in this area, but I’ve been to Berryville, I’ve been to Alexandria and Fairfax, Culpeper, Fredericksburg, but I love the Warrenton jobs. I can be there in 20 minutes.”
Genesis Home Improvement, LLC can be reached at www.genesishomeva.com. The phone number is (540) 497-1178.
By George Rowand
George Rowand is a member of the board of directors of the Greater Warrenton Chamber of Commerce. This article is presented courtesy of the GWCC.
Member Blog: Michelle Coe, BlueSkyPhoenix
Michelle Coe thinks that small to mid-sized businesses often struggle to create an identity in the marketplace.
“For a lot of people, their business cards might look one way, their brochures might look another way, and their web design may look totally unrelated or their social media could look totally unrelated,” Coe said.
Coe’s business, Blue Sky Phoenix, is designed to make the lives of small entrepreneurs easier by making their marketing less stressful.
“What I specialize in is doing brand development work and graphic design for small to mid-sized businesses,” she stated. “I really love getting in with people who are ready to make that shift from just throwing something out there on the web to making something that is more cohesive as a brand … something that is more consistent.”
Blue skies
Coe has a varied background.
“My degree is in graphic design, and I’ve done many things over my adult period,” she said. “I was a life insurance agent for nine years, I was a teacher in a private school for nine years, and then I became a development assistant for two years.”
Coe’s move to Virginia is reflected in the name of her business.
“I moved here three years ago, and totally revamped everything in my life,” she explained. “One of the reasons I moved here is the abundance of blue skies. I was totally taken with the Virginia skies. I was in western New York, which tended to be cloudy and grayer, and the rains are much different there. When they come in, they stay for days, whereas here, you get a storm, it moves through, and it moves on generally. And this area of Virginia is very similar to the Finger Lakes in that it has rolling hills and wine country and horse country.”
Coe had been working for a development agency for a mid-sized non-profit organization when she decided to step out on her own, move south and change her life.
“The move here has been hugely transformational for me in a whole lot of ways,” she said. “I needed to get a fresh perspective, and moving here has helped me do that. It has brought me more joy in my life. It’s the best thing I could have done for myself.”
See the vision
Coe said that she really enjoys working with clients to help them grow their businesses.
“I work with them to figure out who their client is, who they’re trying to cater to, and what the right look and feel would be to cater to that client,” she explained. “Then we work to bring all those things into harmony … their print media, their web, their social media so that when you’re looking at their brochure or their web site or their Facebook page, you’re going to get a common theme. Nothing’s going to be exactly alike, but it’s going to have a nice cohesive look. My design tends to lean towards the more polished, professional look. Some designers get really edgy, and they’re doing what is the latest fad is, and I can design that way, but I prefer to go for the professional look.
“Branding is number one with me,” she continued. “My website design is responsive, which means that they play well on computers or mobile devices. You can read them on your phone.”
Coe said that she has clients all over the country but that she now feels ready to expand her local business.
“I’ve been here a few years, and I feel like I have an understanding of the people here, and I feel I’m ready to step out and say, ‘Hey, I’m here!’”
One of her main tasks is to listen to her clients and together to figure out their needs.
“Working with my clients, I get to pick out those things that makes them extra-special and point them out and say, ‘This is your differentiator, this is what makes you special. This is what separates you from the 500 other people who have their shingle out.’”
Then they go with that.
“I want to know their business, what their vision is for their business because that makes me a better designer,” she stated. “I get an idea about what they’re all about and what their vision is, what’s special about each business and then build a brand. I get a lot of joy from that. I’ve been able to work with a lot of businesses that are just getting started, and to be able to help them become successful is hugely satisfying to me.”
The Blue Sky Phoenix website is blueskyphoenix.com. Michelle Coe can be reached at info@blueskyphoenix.com. The phone number is (540) 422-0916.
By George Rowand
George Rowand is a member of the board of directors of the Greater Warrenton Chamber of Commerce. This article is courtesy of the GWCC.
Herbst Marketing
By George Rowand
You’re running a local business, and you have joined organizations, placed ads and have a website up and running. You think you are covered when it comes to getting your business’ name out.
It seems that you’re not. Technology has moved on, and you’d better catch up or you might be sorry. Now a business needs to be doing mobile marketing to keep their name in front of potential customers.
“More and more, the smart phone is the preferred device to access the Internet, and a lot of our local businesses are not catching up to that trend yet,” said Yvonne Herbst, owner of Herbst Marketing in Warrenton. “If you look at most websites on a mobile phone, they don’t look good. They’re too hard to read.”
Herbst’s business has an answer to this problem, plus a way to make mobile marketing pay off for local businesses.
Two ways
“Mobile marketing has two components. The first is a mobile websites that are easy to read, and the other part is mobile messaging, which is the next logical step,” Herbst explained.
The entrepreneur said that she came up with the idea out of necessity. She used to be a yoga teacher, and her former website wasn’t helping her business grow.
“My first website was very difficult to change, so I decided to do this on my own,” she said. “And because I figured out how to do websites on my own, I discovered that I was getting calls from people I never would have heard of otherwise.”
She decided to go mobile early on, and she sees that this is the next wave in advertising on the Internet.
“The smart phone is becoming the preferred device for accessing the Internet, and local businesses need to get on board,” she stated.
According to a Nielsen Research Group survey from 2013, two-thirds of adult Americans now own smart phones, and that percentage has been rising.
“The advantage to mobile marketing is that people get very impatient. If they’re looking for information on-line, they want to be able to find it fast and access it fast. And if you have a website that is mobile, you’re going to attract more customers, you’re going to get more customers, and you’re going to keep them longer.”
The second aspect of mobile marketing that Herbst’s company can provide for a local business is mobile messaging.
“This is like signing up for email, except you’re doing it for text messages,” she explained. “Your business can have a keyword for a customer to text and join, and when they text it, they can get a text with a mobile coupon. So this eliminates the need to cut out coupons and save them and, typically, lose them. Now it will be on your electronic wallet, and it will be right on your phone.”
The possible ways for a business to reach its customers are varied and extensive.
“It could be a dollars off deal or a percentage off deal, and the cool thing about it is once this goes to the customer’s phone, they can share it with their friends,” Herbst said. “When they do that, then you’ve got viral sharing, and it can all happen within a couple of minutes. And it’s very low cost.”
Herbst said that typically there is a set-up cost of around $97 and about $49 a month to send out 500 messages a month.
“This kind of promotion works best for retail, but it could work for a company like a landscape architect. They could offer a $100 coupon for the first $500 or something like that. Or they could have a seasonal special … $100 off your Autumn planting. Let’s say you are a business that is appointment-based, and you have a cancellation. If you have a text-message list, you could pop it out right away, maybe offer a discount if they can come in right away.
“The average open-rate for emails is 20 percent,” she continued. “Text messages are permission-based. The customer has to say they want to receive text messages, so you are not spamming them, and the open rate is 90 percent.”
Herbst said that her aim is to help local businesses obtain customers and to keep them coming back.
“It used to be that if you had a phone number as a business, that was good enough,” she said. “Now, if you don’t have a website, it’s like you don’t have a phone number. And very quickly it’s going to be that if you don’t have a mobile-friendly website, it’s almost going to be as bad as not having a website at all.”
She has a simple question for business owners.
“Would you like to have your business in a customer’s pocket 24/7, 365 days a year?”
Herbst Marketing can be reached at (540) 937-7234. The website is herbstmarketing.com .
George Rowand is a member of the board of the Greater Warrenton Chamber of Commerce. This article is provided courtesy of the GWCC.
Member Blog:Green Gate Studio
Gayle Sheldon was an occupational therapist, but she loved gardening, and her opinions were so respected by her friends that they came to her for help.
“People just started asking me, ‘What should I do about this, what should I do about that,’ so I started to realize that I loved what I was doing in the gardens more than I loved what I was doing with patients,” she explained.
That passion led her to throw off one career and go back to school for three and a half years to get a masters in landscape architecture. She’s been running her business – Green Gate Studio – in Warrenton for the past four years. She clearly enjoys the profession.
“It’s tremendous fun being a landscape architect,” Sheldon said. “It’s beautiful because whether you’re working a commercial project or you’re working a residential project or a public project like a park, you’re still dealing with an end user. The people that you’re working for have a whole set of tastes and lifestyles, and then you’ve got the site itself, and it’s going to be unique with its own sun, its own soil, its own exposure, how the water moves on the property, all of those kinds of issues. Then you try to bring that all together and come up with a design that works. It’s a very complex puzzle, and everything changes all the time … plants get bigger, plants die, and then you have a tough winter like the one we just had. Things change. It’s very challenging.”
Sheldon’s career started 14 years ago, and she has worked in a wide variety of places, from Hilton Head to Baltimore and lots of sites in between. She and her husband decided to settle in Warrenton for a very good reason.
“I worked on Hilton Head, and I liked it,” she related, “but I like it here a lot better. When what you do is all about ‘green,’ you can’t get much more green than what we have here.”
Thinking it through Sheldon said that she aims to create a garden that is more than a one-season wonder.
“One of the things I try to do create a garden that is working all year long. It’s easy to just throw a bunch of plants in a garden, but if you really want things to keep producing all year around, it’s a complex three dimensional problem, and I always do studies so that the garden is always working.”
She decided to open her own business for a very good reason.
“I had a great job in Baltimore, but I was staying in Baltimore during the week and driving home on the weekends, and that was too tough,” she stated. “My husband and I thought it over, and I said, ‘Well, we’ll hang out a shingle and see how it goes.’”
She hasn’t looked back, in spite of the problems and the anxieties that every business person running a micro-business faces.”
“It’s nice to be able to be in the driver’s seat creatively. I get up thinking about the business and go to sleep thinking about it, and I wake up in the middle of the night thinking about it. You always do this when you’re in the creative field. I never thought I wanted to be a business person, but I like this a lot.”
The challenges get her creative juices flowing, and she likes solving problems. She currently is working on a solution to a problem at the Northern Fauquier Community Park in Marshall.
“They have a drainage problem, and we’re trying to get this solved. It will be a beautiful addition to the park if we can make it happen, as well as solving a drainage problem.
“The jobs that mean the most are the ones where I can say, ‘This is going to be a beautiful solution to a problem,’ or ‘This is going to give them a great place to live outside.’ It just matters so much to me to make that happen.”
Her chosen profession keeps her enthused about life.
“I really am passionate about what I do,” she said. “I love doing it. A day spent sitting at my drafting table coming up with ideas is just glorious. It’s an amazing feeling.”
Green Gate Studio is located at 189 Jefferson Street in Warrenton. Sheldon can be reached at (540) 347-4943. Her website is greengatestudio.com, and her email address is Gsheldon@GreenGateStudio. com .
By: George Rowand, member of the Board of the Greater Warrenton Chamber of Commerce
Latitudes Fair Trade and Great Harvest Bread Co., Building and Opening a New Door!
For more see the article on Fauquier.com: http://www.fauquier.com/news/
For immediate release
December 28, 2013
Latitudes Fair Trade Store and Great Harvest Bread Co., two adjacent retail shops in Old Town Warrenton, Virginia are constructing a large walk-through opening in the wall that separates their stores. Construction will begin January 2, 2014 and last two to three days. The stores are located at 104 and 108 Main St., respectively. The work has been approved by the Town and will be performed by Golden Rule Builders, Inc. of Catlett, Virginia.
A hidden door will be installed that can be closed in order to separate the two businesses during hours when one is open and the other is closed or during special events.
Both businesses are part of the Fifth Street Coalition, an informal group of shopkeepers with retail stores at the intersection of Main and Fifth in Old Town. The group seeks to improve business for their stores and for Old Town by advertising cooperatively, hosting special events, and providing support and encouragement for each other.
Contacts:
Pablo Teodoro (703) 401-8128
Lee Owsley (540) 349-2333
Golden Rule Builders (540) 788-3539
Congratulations to all our Business Excellence Award Nominees and Recipients!
Congratulations to all our Business Excellence Award Nominees and Recipients!
Les Nichols Award for Volunteer Service-Mark Child, Sound Investment Management
Excellence in Entrepreneurship-Liz Johnson Casazza, Mountain View Marketing
Excellence in Customer Service- Kevin Lee, Oak View National Bank
Excellence in Leadership- Margaret Mills McCann, Simple Simply Social 101 & Tony Tedeschi, Piedmont Press & Graphics
Excellence in Community Service-Elaine Harris, Fauquier FISH/Small Business Support Services
Excellence in Innovation-Robert Grouge, Iron Bridge Restaurant & Wine Company – Warrenton
All Our Award Nominees
Les Nichols Award for Volunteerism (individual award)
Mark Child, Sound Investment Management
Heather Devers, Northwest Federal Credit Union
Elaine Harris, Small Business Support Services
Bob Moe, Moe Technologies, Inc.
Deb Trnka, Edward Jones
Bert van Gils, The Van Gils Law Firm
Excellence in Innovation (company award)
Joel Barkman, Golden Rule Builders
Robert Grouge, Iron Bridge Wine Company
Valerie Riccardi, Edifice Building Group Inc.
Excellence in Community Service (company award)
Steven Cosby, Cosby Insuranc e Group, Inc.
Elaine Harris, Fauquier FISH
Milan Patnaik, Holiday Inn Express & Suites
Excellence in Leadership (company award)
Ray Burt, The Ray Burt Appraisal Company
Kim Jenkins, Union First Market Bank
Margaret McCann, Simply Social 101
Tony Tedeschi, Piedmont Press & Graphics
Excellence in Customer Service (company award)
Micheal and Heather Appleton, Appleton Campbell
Klaus Fuechsel, Dok Klaus Computer Care
Kevin Lee, Oak View National Bank
JT McConnell, Dragon Ridge Home Inspections
Excellence in Entrepreneurship (individual award)
Joel Barkman, Golden Rule Builders
Liz Casazza, Mountain View Marketing
Valerie Riccardi, DCMI Mid-Atlantic Inc
Boys and Girls Club need to raise $335,000 by the end of the year!
Thanks to the aid of the community, the Boys and Girls Club of Fauquier has a chance to save their home. Three member banks, The Fauquier Bank, Oak View National Bank, and Union First Market Bank have agreed to restructure the mortgage on the club’s building at 169 Keith St. in Warrenton, purchased almost four years ago for $1.8 million. For the restructure to work the Club must still raise $335,000 by year’s end.
The fundraising campaign led by Crystal McKinsey of McKinsey Development has brought in $15,000 thus far from about 100 donors, with a potential matching gift of $100,000.
For the cost of a house, the Boys and Girls Club of Fauquier can keep their home and continue serving children on our community as they have since 1997.
See the full article on Fauquier Now. To donate visit http://bghomecampaign.org/
The Bridge ‘From Field to Hearth’™
Cool breezes are easing through town, and the harvests will soon be brought in. Seasons are starting to change, and here at the Bridge we are changing seasons of our own. As the summer heat fades, our montage of Virginia Wineries has slipped away.
Each year we bring an array of local winemakers to our table, and with them the experience and beauty of the Piedmont region. A tasting was held every week featuring some of Virginia’s greats, such as Pearmund Cellars, Narmada Winery, and Barboursville Vineyards. Four of their best wines brought by their all-star crews -and, in some cases, the owners themselves- paint a picture of their range of culture, from passion to tranquility. To raise the stakes still more, we presented a monthly Winemakers’ dinner, pairing 5 unique courses with wines crafted by masters of the art. Some of these events, such as the one featuring Gray Ghost Vineyards, gained such popularity that we had to repeat the act a second time to satisfy the demand! Summer in wine country is an exciting time.
Why have we brought this theme back year after year? It brings us full circle back to home, back to the land where our food and atmosphere are grown. More and more of our food comes from around the corner, grown by farmers you may have passed on the road or walked right by on the street. Nothing compares to the finest meats and vegetables grown in the fertile soil within a few miles of us, and the local wines reflect that all the more. It is a match made in heaven.
Now as the seasons begin to change we too must change our flavor. There is more wine out in the rest of the world also worthy of note, and we are bringing that to Warrenton each week. With tastings portraying regions around the world, we can compare Virginia contra mundum. Our food lineup each week is also evolving, with our own pastas made from local ingredients each Tuesday and unique wine paired dinners each Wednesday matching up local food to wines from around the world. With so much happening at the Bridge, we can’t wait to see where the Autumn takes us!
When you boil us down to our most basic identity, we are an expression of the love and commitment that farmers and winemakers here in Virginia pour into their lives’ work. We are the Bridge from field to hearth, from farm to home, and our arms are always open in welcome. The heart of the events we bring you all week is dear to us. It is the simple fact that local wines and local foods grown, raised, crafted and cooked here in the beautiful Piedmont region can stand toe-to-toe with the best that the rest of the world can offer.
We are the Bridge from Virginia to You.
-by Bob Grouge and Jim Hollingshead
Bob Grouge is the owner of The Iron Bridge Restaurant and Wine Company, located in Old Town Warrenton. Jim Hollingshead works at the ‘Bridge’ with Bob and is a Virginia wine enthusiast.
Rainbow Center Press Release
Success Story 1:
Carlos is a student with Intellectual Disabilities from Forest Park High School. He was the only student from FP to participate in all 5 sessions of The Mane Experience. Before he began the program, Carlos was a shy, timid young man with confidence issues. He seldom spoke out in class, was a follower, and transparent to his peers.
On the bus ride to Rainbow Center, day one of session one, he expressed concern and anxiety. At the conclusion of the day his fears were dispelled and he wrote in his journal, “I would love to work here and live here every day. It was the best day of my life!!!”
Through the program, Carlos has been transformed. The transformation is best described in his words that he shared with the PWC School Board Members during one of the recent meetings:
“When I started the program, I thought I was going to only learn about horses but I learned so much about myself. Now I have more confidence, I am a better leader, and I communicate better with my classmates. I even had the courage to join ROTC because I felt so good about myself.
When I graduate, I want to go to school to learn how to be a police officer who rides horses. I love this program and I hope it continues.”
Due to Carlos’ passion and personal gains, he has received a scholarship for private lessons and is now working with the farm manager completing vocational task at the center using his math skills to measure and cut wood to fix fences.
Success Story 2
Robbie is a student from Hylton High School. He also shared with the PWC School Board Members during one of the recent meetings the following comments:
“School has always been hard for me. In fact, last year I wanted to give up and
drop out. My goal in life has always been to work with horses but schools never
offered that trade. Everything changed this year. I was able to participate in
The Mane Experience with the Rainbow Riding Center and Forest Park. I always
knew a lot about horses but the Rainbow Riding Center taught me so much about
training horses and I then began to grow into a more mature, responsible student.
I was selected as a student volunteer four days a week and I love what I’m doing!
My goal is to graduate in June and begin working in the profession. “
Congrats to Mountain View Marketing, Voted Best Advertising Company in Best of Culpeper 2013
For Immediate Release
June 17, 2013
Mountain View Marketing Voted Best Advertising Company in Best of Culpeper 2013
Mountain View Marketing, based in Warrenton, Virginia, was recently voted Best Advertising Company in the Best of Culpeper 2013. Liz Casazza, president and principal consultant with Mountain View Marketing, commented, “We are very honored to receive this award. Mountain View Marketing looks forward to continuing to serve the Greater Piedmont Region by bringing our clients’ brands to life and growing their businesses.”
The Best of Culpeper program was started three years ago by the Culpeper Star Exponent newspaper. It provides Culpeper and surrounding communities with an opportunity to select the firms they believe provide the best in services.
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For additional information please contact:
Liz Casazza
540.349.4001
liz@mountainviewmarketingllc.com




















